Footprint and Memory

The scope of the large installation that connotes business scope, expresses in the first place the hope of Eduardo León Jimenes to convert "La Aurora", also in cigarette factory. The fall of Trujillo's dictatorship (1930-1961), as well as democratic freedoms, allowed the León Asensio family to consecrate that paternal dream. In 1963 appear the first brands of cigarettes: Premier, Sublime, Aurora.

Black Gold and Pearls. The León Asensio brothers took on the transformation undertaken and, in 1969, they decided to sign an agreement with Phillip Morris, consolidating a projection of growing, multiplied and innovative business leadership. The vision of the León Asensio brothers drives them to produce beers, including Bohemia and Presidente: component of the collective identity of Dominicans.