"LA AURORA" THE FOUNDATIONS OF A FAMILY COMPANY

The reconstruction of the area of ​​the office with the image and symbols of the space of the cigar workers points out the conversion of "La Aurora" into one of the modern and powerful tobacco factories of Santiago. Destemmers, cigar makers and various employees work in two large adjoining buildings, with places to store, manufacture and manage. The scope of the office offers elements from the initial period of "La Aurora" with the importance of its owner, Don Eduardo, who is associated with his brother Herminio to consolidate the company. In 1930, the quality of the products patents identity, prestige and recognition. By then, the factory becomes the stock company E. Leon Jimenes.

NATIONAL FREEDOMS: EL SUEÑO LEÓN JIMENES

The scope of the large installation that connotes business scope, expresses in the first place the hope of Eduardo León Jimenes to convert "La Aurora", also in cigarette factory. The fall of Trujillo's dictatorship (1930-1961), as well as democratic freedoms, allowed the León Asensio family to consecrate that paternal dream. In 1963 appear the first brands of cigarettes: Premier, Sublime, Aurora.

Black Gold and Pearls. The León Asensio brothers took on the transformation undertaken and, in 1969, they decided to sign an agreement with Phillip Morris, consolidating a projection of growing, multiplied and innovative business leadership. The vision of the León Asensio brothers drives them to produce beers, including Bohemia and Presidente: component of the collective identity of Dominicans.

THE START OF A PATH WITH ODOR TO TOBACCO

This expository memory assumes the peasant origin of Antonio León and Natividad Jimenes, who were always associated with the cultivation of tobacco lands in Guazumal, where they have nine children. One of them, Eduardo León Jimenes, extends the family bond with tobacco by founding the cigar factory "La Aurora", in the area of ​​"Don Pedro", in 1903.