A century on the national road

Footprint and Memory

This exhibition offers a recreation of the memory of an archetypal Dominican family that becomes a business group recognized for its initiatives ...

1903 - 2003

Shared values

For a better Nation

During a century of development, the original and extended Grupo León Jimenes translates its trace and its memory as a synonym of field, family, initiative, work, dream, faith, will, effort, brotherhood, contribution, recognition ... and the translation is open and endless as the future ...

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The Leon Asensio home

This home is associated with Dona Mayún, a woman of unwavering faith, who upon the death of Don Eduardo (1937) becomes the axis of the children of love: Rosa, Eduardo, Fernando, Carmen, Guillermo, Clara and José, to whom it leads by keeping alive the paternal spirit in an environment impregnated with Marian devotion, memories, moral values ​​and intimacy.

It is the fundamental support of a progeny that grows in the stage of a dictatorship that monopolizes, even, the economy of the tobacco and bankrupt all private initiative. However, "La Aurora" survives under the direction of treasurer Herminio León Jimenes, the protective uncle who is in charge of disciplining the sons Eduardo and Fernando León Asensio in the tobacco business. They assume the leadership of the family business from 1951 onwards.

 

THE START OF A PATH WITH ODOR TO TOBACCO ...

This expository memory assumes the peasant origin of Antonio León and Natividad Jimenes, who were always associated with the cultivation of tobacco lands in Guazumal, where they have nine children. One of them, Eduardo León Jimenes, extends the family bond with tobacco by founding the cigar factory "La Aurora", in the area of ​​"Don Pedro", in 1903 ....

"LA AURORA" THE FOUNDATIONS OF A FAMILY COMPANY ...

The reconstruction of the area of ​​the office with the image and symbols of the space of the cigar workers points out the conversion of "La Aurora" into one of the modern and powerful tobacco factories of Santiago. Destemmers, cigar makers and various employees work in two large adjoining buildings, with places to store, manufacture and manage. The...

THE HEART CITY OF CIBAO 1900-1930 ...

Huella y Memoria offers the scenario of when Eduardo León Jimenes establishes his cigar factory in Santiago de los Caballeros, a city that reigned as the heart of Dominican tobacco. This important function, as well as the modern urban flourishing that leads to the industrial reorientation of the tobacco industry, led to the decision of the young entrepreneur to move it ...

NATIONAL FREEDOMS: EL SUEÑO LEÓN JIMENES ...

The scope of the large installation that connotes business scope, expresses in the first place the hope of Eduardo León Jimenes to convert "La Aurora", also in cigarette factory. The fall of Trujillo's dictatorship (1930-1961), as well as democratic freedoms, allowed the León Asensio family to consecrate that paternal dream. In 1963 appear the prim ...

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